It

It

Restoration World Premiere

Restoration World Premiere    

Clara Bow reached flapper immortality in this sparingly titled pre-Code classic. The film is a dramatized expansion by British-born romance specialist Elinor Glyn of the very concept she explored in the pages of Cosmopolitan: an enigmatic, irresistible allure she identified simply as “It.” In the film, Bow plays shop girl Betty Lou who tries to romance the heir to the Waltham department store fortune (Spanish-born Antonio Moreno), in the hope of escaping poverty. Bursting with Roaring Twenties flourishes—Bow’s signature bob, perilous Coney Island fairground high jinks, top hats and tails—It sparks with a high-energy friction of comedy and melodrama.  

Note by Academy Museum Senior Director, Film Programs Bernardo Rondeau.   

DIRECTED BY: Clarence Badger. WRITTEN BY: Elinor Glyn, Hope Loring, Louis D. Lighton. WITH: Clara Bow, Antonio Moreno, William Austin. 1927. 72 min. USA. B&W. English. Silent, with Music and Sound Effects. DCP. Restored by Paramount.
Academy Museum film programming generously funded by the Richard Roth Foundation.

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